We are looking for a Director of Growth and Customer Acquisition that is data driven and performance orientated. You must be an analytical, creative and a strategic individual. You will be instrumental in helping us scale our Direct to Consumer marketing initiatives in the Hong Kong and Shanghai, and help us launch key strategic projects. This would involve rapidly scaling current opportunities and generating newer ideas that can grow into long-term revenue drivers. You will be working primarily across paid digital acquisition channels, with a substantial budget available to drive revenue. You will also be responsible for owning the analytics necessary to drive growth keeping CAC low.
It’s an exciting time to come aboard, build a team and help in substantially growing the business.
Responsibilities
- Own the strategy and execution of all digital paid media channels – search, display, native, Facebook, other social media platforms and video
- Manage an eight-digit advertising budget and deliver to very strong ROAS expectations
- Work with partners and internal cross-functional teams such as creative, analytics, web and product to drive process improvements for efficiency and long-term growth
- Strategize and identify new channels inline with growth ambitions & brand of the company
- Own the paid touch points in the consumer journey and present an integrated brand story
Qualifications
- 3+ years of digital marketing experience with an emphasis on customer acquisition
- Hands-on thought-leader with experience of managing direct reports & partners
- At least 3 years of experience & up-to-date on Facebook advertising platform
- Detailed understanding of other platforms – SEM, Display, Social, etc
- Excellent quantitative and analytical skills. Must love data and good at driving cross-platform learnings & efficiencies