Marketing & PR Manager
Esports gaming studio seeking exceptional marketing & creative minds to grow our esports brand awareness, content strategy and acquisition touch-points.
We are a HK & SH-based Esports game studio powering the future of competitive gaming. Sounds awesome right? It is! That’s why we’re looking for a marketing genius who knows brand strategy like the back of their hand, and can PR-hack with the best of them!
If you don’t have a constant itch to build new billion dollar brands from scratch, maybe a job as a florist would be better suited.
If on the other hand you’re already salivating at the thought of global domination, you’re in the right place!
You crazy-smart kids will:
- Be a core member of a team of game industry veterans, leading our marketing, brand, and PR strategy and implementation as well as being a key player in our company culture!
- Create strategic initiatives to grow brand awareness, facilitate potential customer conversations, and track against core KPI’s
- Growth hack social media channels to drive brand awareness and engagement
- Design and implement marketing campaigns
- Identify new growth opportunities and strategic brand relationships
- Be constantly researching and analysing esports marketing trends, and drawing key insights
- Manage and grow internal and external resources
- Setup and manage any services and systems that further support marketing initiatives
- Collaborate cross-functionally to gain insight and provide sharings
- Contribute ideas and clear actions on how to further CAPSL’s mission to Power the Future of Competitive Gaming
- Be accountable for recruiting, training, and continually improving any team additions
- Embrace others success as if it were your own
- Be willing to encounter new and unfamiliar situations
You can compete with the best in:
- Growing a brand from scratch into a global phenomenon
- Cross-regional deal-making and collaborating to further your marketing mission
- Identifying big-picture plays, filter, and execute against the key items that are most likely to get to a win-state
- Identifying brand and marketing synergies
- Communicating - From presenting in front of small and large audiences, to 1-on-1 conversations, in order to gain trust and buy-in from others
- Solving problems that either others don’t see, or others are unable to fix
- Managing multiple projects and accounts simultaneously, but without getting phased - You know how to organise like a Zen master!
- Hold your own in at least 1 competitive game (no matter how niche!)
You also have:
- An understanding of blockchain principles, technologies, and applications, or can ramp up quickly
- A deep understanding of social media channels and their inner workings
- Worked in or are keen to understand the games and esports industry
- A passion to execute iteratively - Scrum, Agile, and Lean are your friends, whom you love deeply
- A passion for cutting edge technologies and businesses built on-top of them
- Some serious kick-ass score in some game no-one has ever heard of
- Working proficiency in English, and ideally Cantonese and/or Mandarin.
We provide:
- The opportunity to shape an entirely new emerging vertical of the games industry
- The opportunity to build relationships with some of the industries most influential groups
- The chance to sculpt a no-bullshit company culture worth your valuable time, sweat and tears
- The ability to shape your career in the company - We’re a small but rapidly growing team, with a tonne of opportunity
- MPF
- Stock options
- Compensation to be discussed - We’re a start-up, but want you to feel secure so you can focus on being the cool kid on the block
To apply:
- Response to this applciation
- Include your resume, update-to-date LinkedIN Profile and description about how you meet the above points.
- Include links to any projects you have worked on along with your application