Why This?
Wedding is one of the most important event in life. The world wedding market, excluding beauty, housing and vacation, values around 6 billion.
Couples spend 1.5 years to prepare for their wedding in average. They face the problem of lacking experience, knowledge and excessive market information. However, the traditional wedding medias and magazines cannot provide transparent market information which leads to difficulty in wedding planning.
60% of millennials are getting married in coming 5 years. They spend 80% of wedding planning effort on mobile. They are eager to have a personalised and unique wedding with ethical concerns. However, there is no current medias or applications in Asia can match with their need.
Why now?
Millennial couples are interested to take part in every stage of their wedding planning.Traditional and luxury weddings is no-longer a trend, they need a tool to assist the wedding planning.
In post COVID19 era, people tend to have simpler wedding - smaller in scale, less budget and simpler rundown. Thus, there is a demand of small scale ceremony and small restaurant wedding venues, which current wedding medias seldom cover.
Why You?
Our founding team consists of our CEO, Olivia & Technical Lead, Martin.
Olivia is an experienced female magazine editor & digital market specialist. She understands the needs, styles & trends of millennials girl as she is one of them. Her writing styles & artistic sense is favourable by the target audiences and the wedding professionals. Also, Olivia’s experience in brand development and digital marketing contribute to the growth of Bride Union.
Martin, our Technical Lead is a full-stack developer and experienced IT Project manager, which contribute the website & app development part of Bride Union. He took part in the IT consultant role in several startups, including Ongrad. Also, his experience in finance helps the account & operation management of Bride Union.
