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As the very first virtual insurer in Hong Kong, digital is the key marketing channel for us to create engagements with our customers and drive business results. We focus on performance marketing through a mix of marketing channels and tactics to convert prospects to customers.
The Role
This is an entry-level position with great opportunities to gain in-house agency experience. You will be working closely with the team to:
- Support the day-to-day operation and monitoring of the media campaigns
- Manage the media campaign set up and monitoring through the platforms such as Google Analytics, Google Campaign Manager, Search Ad 360, DV360, Facebook Business Manager, and Google Tag Manager
- Compile daily reports to monitor paid channel performance to ensure campaigns are executed according to the media plan and to analyze the results
- Propose and apply optimizations on a timely basis
- Work on marketing materials (e.g. Display Banner, SEM Ad copy, Social Ad) and optimize marketing message to improve the response rate
Experience and Skills
- Degree in Marketing, Communication or equivalent
- 1-2 years of hands-on technical digital media experience
- Data-driven and performance-driven with strong skills in data analysis using Excel and BI tools
- Strong project management skills, accuracy and detail-minded
- Solid technical knowledge and hands-on experience on DV360, Google Analytics, Google Campaign Manager, Search Ad 360, Facebook Business Manager and Google Tag Manager
- Relevant experience in marketing, marketing research, or insurance product-related experience will be an advantage
- Strong PC skills including MS Word, Excel, PowerPoint, and Chinese word-processing
- Excellent communication skills, and fluent in written and spoken English
Requirements for Success
- Up-to-date knowledge of digital communication best practices, strategies, and industry standards
- Excellent time management skills and the ability to manage conflicting priorities and cope with stress
- Demonstrated ability to learn new systems quickly
- Self-motivated, highly organized, and flexible with strong attention to detail
- Ability to work in a collaborative team, and autonomously as required
- A kind person - you know how to have fun.
- A committed team player - we work as a team, and we leave no one behind
