To solve a need that is not yet met. To answer the question: "Where should I go eat with on with my date?" in under 2 minutes. To help vegetarian friends easily find where and what to eat with their meatetarian friends. To give the economical, yet adventurous, deals on the best food in their city.
Most importantly, we are putting a real use to all the food photos people take... to help a hungry foodie in need.