Yarok Microbio

Breakthrough Food Safety ultrafast testing technology: Protect consumer, Avoid recalls, Save production costs.
Where we're at?
Idea
Validation
Adoption
Growing

Concept and business plan team may be incomplete.

Idea is formed project ready to launch.

Have paying customers adapting to market.

Growing company and users!


They say every good startup gets started in a garage... in our case, it was a former hairdressing salon, as we needed a sink with running water. In those humble quarters, we started the development of our system for fast detection of dangerous bacteria in food.

For food producers, there’s nothing worse than an important customer calling to say they’ve found “something”. I experienced this working Italy’s and Germany's fresh-cut industry. Threatened recalls, temporary shut-downs, and our workers’ stricken faces, drove me to seek a truly fast testing method for agrifood.

Back in Israel, I contacted a colleague from a previous project, Vladimir Glukhman, who had once mentioned a promising fast-testing technology.

My background in design leads to creative thinking; perhaps this technology could be applied to food? It could. And because living in Israel, the “Startup Nation” makes risk-taking commonplace, founding a startup seemed a logical step.

It’s lots of work but I enjoy it, whether physical labor and strategic thinking.

Jo

Yarok Microbio has developed a fast microbiological testing system for the food industry –providing results in 45 minutes instead of days– to protect consumers, the supply chain and producer interests.
The target: drastic reduction of the risk of food product recalls and of health hazards for the consumer.
Each day, food is recalled due to bacteria,causing illness as well as food waste & business loss.
PROBLEM: a long lag (days) between receiving pathogen test results & shipping in time.
SOLUTION: Yarok’s new biotechnological testing technology addresses all food categories & environmental control: results in 45 min, absence assessment in 4-8 hrs instead of days. Before food products are marketed or before contaminated raw materials are used in production.
Test kit to be used with off-the-shelf lab tools.
Results are both Qualitative and Quantitative and address only CFU (actually dangerous bacteria).
Yarok awarded by United Nations Industrial Development Organisation for its innovative solution.

  • Jonathan Sierra
    CEO
    Design and RD management background. Implemented Israeli technologies and innovation at food and agriculture companies in Europe.
  • Rachel Neiman
    Marketing Director
    Journalist and PR, has worked with security, enterprise and retail tech companies.
  • Vladimir Glukhman PhD
    CSO
    A former Hebrew University researcher, his focus has been practical implementation of testing systems in various industries.
  • Jonathan Sierra
    CEO
    Design and R&D management background. Implemented Israeli technologies and innovation at food and agriculture companies in Europe.
  • Vladimir Glukhman
    CSO
    A former Hebrew University researcher, his focus has been practical implementation of testing systems in various industries.
  • Rachel Neiman
    Marketing Director
    Journalist and PR, has worked with security, enterprise and retail tech companies.
x