WWX enables institutional wine traders, intermediaries, private collectors and general wine lovers to browse wine offers available in 3 global wine hubs: UK, France and HK. They can buy, sell, ship and store their wines internationally; and evaluate reselling potential with reference to real-time valuation of their portfolio. This myriad of functions seek to solve three problems:
***Minimizing market access asymmetry***
By linking three global wine hubs, buyers can browse prices and quantities of any wines in key trading markets. After which, they can rely on established professional logistics to have those wines shipped to them. The aggregation of this one global master wine list provides access to many more wines for local buyers. On the other hand, sellers can trade globally and leverage on the marketplace effect of WWX to reach new buyers and make more sales with minimal efforts on new market entry and exposure strategy.
***Reducing price inefficiency***
Price transparency and real-time supply-demand can be better gauged with WWX’s one master global wine list. This, together with our Big Data and AI-enabled fine wine price and supply-demand projection capabilities, will lay a firm framework for a more liquid wine trading and investment scene as market becomes more price-transparent and efficient.
***Accommodating changes in market behavior***
Specifically in the fine wine realm, profit margins are narrowing – faster than growth in trading rigor and transaction volume. WWX is built to create a new age marketplace to enhance fine wines’ standing as assets with a higher level of liquidity. We believe that an exponential growth of trading volume will mitigate the impact of narrower profit margins. This can be done by bringing in awareness of wine as an asset; and participation in wine trading not only among institutional traders; but also private collectors and wine investors.
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