Upcentral Company Limited

Super organizer for planning your best life

These are trying times.
Fake news. Instagram envy. The pressure to constantly measure up.
And for what?
Whoever gets the most likes, whoever has the nicest stuff,
isn’t necessarily happier or more fulfilled.
There’s no winning at life.
We’re here to do what we love,
love who we’re with,
and make a positive impact along the way.
So here’s to returning to what matters:
To knowing the difference between followers and friends.
To being connected instead of in competition.
To following our hearts instead of our feeds.
Here’s to living a good life, a meaningful life —
a real life.

Core Values
Here are the shared values that we can all rally behind as we move into the future, together.

Keep Growing
Shed the fixed mindset that holds you back and tells you that you can only do and learn certain things. There’s always a way to work around obstacles, overcome challenges, and learn from mistakes. By embracing this growth mindset, we’ll achieve things that were never thought possible.

Let Curiosity Lead
Instead of jumping to judgement, embrace diversity. Be curious. Have the best intentions. This leads to real collaboration, trust, and an environment where we share our thoughts and work happily together.

Put We Before Me
We’re here for the benefit of our users and company—not for the sport of office politics or the satisfaction of selfish pursuits. When we make the best decision for the team, we all succeed.

Make Everyday Count
We don’t expect everyone to work crazy hours, but we will work hard. We’re here to make an impact in the world, which means being committed to solving problems and getting the job done. And when we do it right, it gives both our work and the time spent beyond it more meaning.

Choose Optimism
We’re “glass half full” type of people. While we will inevitably worry about things, we remain eternally optimistic. Positivity brings us energy and leads to better outcomes.

At Upcentral, our mission is to empower everyone to save time, connect smarter, and return to a meaningful life. Our first product is a super organizer that combines the essential everyday apps into a single integrated super app. Upcentral is currently in stealth mode.

Our company is founded by Alvin Hung, a successful serial entrepreneur. Alvin’s other company, Vyond/GoAnimate, is a platform for creating animated videos. Vyond is a great success that has grown from just Alvin in an office to over 100 people located in San Francisco Bay Area, Hong Kong, and Taipei. One of the key reasons to Vyond’s achievement is definitely the people focused culture Alvin created. And this same culture is being created again at Upcentral.

  • Alvin profile
    Alvin Hung
    Founder and CEO
    Serial Entrepreneur. Founder of GoAnimate/Vyond. Computer Science and Economics double major, Columbia University, NYC.