We talked to many people and asked what’s that one app you use if you have to find a new experience and the responses were “I google”, “I search different instagram pages for inspiration” etc. Nobody named an app and that’s where we found the gap. There are a lot of experiences without a digital presence that customers struggle to find and book.
The travel industry need the excitement of Tinder when it comes to finding new experience and the personalization of Lemonade to curate tailored offerings. It’s a people’s business and the industry has moved away from that significantly.
Booking is an anxiety inducing process, where to go, what to do, and filtering through so many different options. In an era of apps, it is difficult to find curated and the “human feel” like you get with a travel agent, but the prices of a travel-superapp!
