Roots

Roots is a robo-advisory property & mortgage platform that analyse your social behaviours, needs and affordability.

#FinTech

Idea

Validation

Adoption

Growing

Concept and business plan team may be incomplete.

Idea is formed project ready to launch.

Have paying customers adapting to market.

Growing company and users!

Passion

Property market has always been one of the most influential economic and social aspects in Hong Kong.

As you are reading this, there’s 1 homebuyer out there who lost their chance to purchase their home because of forfeit of deposit (撻訂).

There are 300+ cases with 450m HKD deposit forfeited in 2019, that’s on average 1 homebuyer who loses 1.5m HKD everyday.

This crushes a lot of people’s years of effort saving up to pursuit their dream, because of the problems with the current purchasing process in Hong Kong, and Roots is established to resolve this major social issue.

Products

Users will be able to identify properties and obtain mortgage from 18 banks in HK online, making home purchase as simple as booking your next trip on Expedia.

Roots combines technology with a human touch, our creativity and innovation lie in the simplicity and the user-friendliness of our platform, guiding users from property search to purchase completion, making sure they have the right application for the right bank at the right time.

Roots is currently a Cyberport Incubatee and awarded Outstanding Lending Platform by ETNet FinTech Award 2019.

We are Roots, and we are rooting for your future.

Founders

Kyle Yeung

Co-founder

Kyle graduated from HKUST MBA in 2019 after spending 4 years in the financial sector, managing a HKD 30 million mortgage portfolio. That is also wh... Read More
Joe Cheng

Co-founder

Joe graduated from HKUST MBA after 5 years as an associate business manager in the private wealth management industry, administering client transfe... Read More