Roots

Roots is a robo-advisory property & mortgage platform that analyse your social behaviours, needs and affordability.
Where we're at?
Idea
Validation
Adoption
Growing

Concept and business plan team may be incomplete.

Idea is formed project ready to launch.

Have paying customers adapting to market.

Growing company and users!


Property market has always been one of the most influential economic and social topics in Hong Kong.

As you are reading this, there’s 1 homebuyer out there who lost their chance to purchase their home because of forfeit of deposit (撻訂).

Just in the first half of 2019, there are 200+ cases with 260m HKD deposit forfeited, that’s on average 1 homebuyer who loses 1.5m HKD everyday.

This crushes a lot of people’s years of effort saving up to pursuit their dream, because of the problems with the current purchasing process in Hong Kong, and Roots is established to resolve this major social issue.

Roots is established as a robo-advisory all-in-one property & mortgage platform that analyse your social behaviours, needs and affordability, making home purchase as simple as booking your next trip to Japan online.

By analysing the social profiles of the homebuyers, this give us a deeper understanding to their tolerance level in order to ensure down payment and mortgage offers are secured before completion, lowering the barrier and increasing the chance of success.

Roots envisions to renovate, revamp and rebuild the real estate market, contributing to the smarter economy in Hong Kong with a truly smart online real estate platform.

We are Roots, and we are rooting for your future.

  • Homebuyer journey v2
  • Kyle yeung
    Kyle Yeung
    Co-founder
    Kyle graduated from HKUST MBA in 2019 after spending 4 years in the financial sector, managing a HKD 30 million mortgage portfolio. That is also wh... Read More
  • Joe cheng
    Joe Cheng
    Co-founder
    Joe graduated from HKUST MBA after 5 years as an associate business manager in the private wealth management industry, administering client transfe... Read More
  • Maybelle
    Software developer
    Maybelle is a results-driven and customer-focused software engineer whose forte is to ensure customer satisfaction and deliver projects on schedule.
  • Arjay
    Software developer
    Arjay is our backend software engineer, who creates and maintains the entire back-end functions. His work is always running in the background and d... Read More
  • Daryl
    Software developer
    Daryl is a passionate and well-versed software engineer who writes secure, reliable, and user-friendly systems and applications. She is motivated t... Read More
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