Running is one of the most popular sport on earth, but 1 in 2 runners develop injury every year. Inexperienced runners also waste 50-60% more energy than experienced runners. At Pureform Technology, we are passionate about empowering athletes to achieve their best through state of the art AI algorithm and proven biofeedback technology that can reduce injury by more than 60%. We deliver real-time audio coaching to correct your running form and provide customized running program that can allow you to realize your potential.