Pureform Technology

Empowering runners to run faster, further and injury free
Where we're at?

Concept and business plan team may be incomplete.

Idea is formed project ready to launch.

Have paying customers adapting to market.

Growing company and users!

Running is one of the most popular sport on earth, but 1 in 2 runners develop injury every year. Inexperienced runners also waste 50-60% more energy than experienced runners. At Pureform Technology, we are passionate about empowering athletes to achieve their best through state of the art AI algorithm and proven biofeedback technology that can reduce injury by more than 60%. We deliver real-time audio coaching to correct your running form and provide customized running program that can allow you to realize your potential.

We are building smart running anklet that can measure >20 injury and performance related biomechanical parameters. Coupled with our AI algorithm and biofeedback technology, we are the ONLY product in the market that's scientifically proven to prevent injury and improve performance. Our product also integrates your goals, technique and form to deliver a truly personalized training experience and program to empower you to achieve your goals.

Find out more on

  • Ben Cheung
    Founder and CEO
  • Prof Roy Cheung
    Biomechanics Lead
  • Prof Rosa Chan
    Machine Learning/ AI Lead
  • Prof Vincent Cheung
    Technical Lead