1) Primary role:
Assist in the production of interactive content
Your workflow will be
a) Changing the initial script to suit the taste of our target audience
b) Devise visual elements to be used and aligned across the year
On the day of filming:
a) Shooting and coordination of the visual elements
b) Post-production – film editing, basic infographic styled animation that can be achieved via Fimora
c) Optional: releasing the footage to various platforms
Final Output: 5-10 minutes informative videos; direct reference: https://www.youtube.com/watch?v=xnIYIpXKvNM
2) Supplementary role 1:
a) SEO copywriting – devise blog articles that will
i) help users in navigating in the world of insurance,
ii) perform better in SEO
b) Regular keyword searching and trends update to the team
Final output: a website that serves as a useful engine for people to look for Insurance 101s, build trust via information supply and an intuitive user experience
Reference:
https://www.bowtie.com.hk/zh/resources/insurance-101
https://3i-life.com.tw/product/irr
3)Supplementary role 2
a) Facebook as a final destination of video content posting
b) Instagram static posts: https://www.instagram.com/p/CLWYx-9H-7_/?igshid=djslk0vg6fzv
To know more about us: http://projectumbrellahk.com/project-umbrella-about