We are most passionate about the concepts of decentralization (community driven business models), data privacy/security and social impact.
NOIZ is solving the problem of ad fraud by using an AI-enabled cognitive ad to filter out spam traffic and increase consumer engagement, providing advertisers and publishers with not only more consumer data, but also transparent, clean data. This increases the ROI for advertisers and the revenue model for publishers.
Consumers in the NOIZ network will also be able to control what personal information is shared with advertisers and publishers. For each piece of personal information, or data a consumer provides to advertisers and publishers, he or she will be rewarded with NOIZ tokens.
NOIZ tokens are the currency that exists between each member of the NOIZ community and create value for the data flowing within this network, and blockchain technology keeps this data flow secure.
Advertisers and publishers can offer discounts on products, subscriptions, etc. to consumers in exchange for NOIZ tokens. Tokens that are redeemed for this purpose do not stay with the advertisers and publishers, but are instead sent to social impact organizations. This enables advertisers and publishers to easily fulfill corporate social responsibility (CSR) objectives and/or meet the standards of the UN's Sustainable Development Goals (SDGs).