Your mission as the Performance Marketing Specialist is to execute the marketing strategy that will help MoneySmart to achieve its business objectives. You will help to grow and retain the target audience across every platform, channel and partner in Hong Kong, while ensuring activation among MoneySmart’s key user base.
- Ensure that MoneySmart is able to grow and maintain a consistent Share of Voice & Share of Mind in the market for online personal financial product comparison.
- Support the launch of new product verticals.
- Scale marketing campaigns while ensuring a profitable contribution margin.
- Structure, execute and report on marketing campaigns and how they help to achieve business goals.
- Work closely with the content team to execute creative and determine digital media mix.
- Work closely with the commercial team to conceptualize, propose and execute on tactical marketing campaigns.
- Work closely with the commercial team to ensure close coordination between partner media agencies on their digital marketing campaigns.
- Work closely with the product team to improve the website and customer experience.
- Ensure that best practices in optimization are implemented to continually improve conversion rates.
Cultural Competencies
- Build a positive team and family spirit
- Be Humble
- Stay Hungry
- Do more with less
- Always pursue learning and growth
- Engage, Disagree and Commit
KPI's
- Revenue earned from marketing activities
- Audience reach, size and growth (by channel)
- Share of growth (against all players in this space)
- Traffic quality
Requirements
- At least 2 years experience in Digital Marketing
- Proficient in AdWords, Facebook Advertising, Google Analytics, Social Media Advertising and Landing Page Optimization
- Knowledge of digital sales conversion funnel and optimization strategies
- Ability to apply copywriting techniques for A/B testing in English & Chinese
Preferred
- Bachelor Degree in a Business / Marketing
- Knowledge of personal finance products marketing
- Proficiency in English and Cantonese