SEO Manager / Organic Performance Manager | Moneysmart

This job has expired.

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Expired.

SEO Manager / Organic Performance Manager Wanted

Full time

Hong Kong

Growth Hacking

starting date : 2019-05-01

Moneysmart can not provide a visa.

Description

MoneySmart Group is South East Asia's leading personal financial portal helping consumers compare loans, insurance and credit cards. Moneysmart was founded in 2009 with the simple aim to help consumers make better financial decisions.

Through aggregating and consolidating product information to a single platform for comparison Moneysmart empowers consumers to make better financial decisions. We have put the power back into the consumers’ hands. Whether it is for loans, insurance, or credit cards, MoneySmart makes information easy to understand and products easy to apply for – all in one place.

On the back of a Series B funding in June 2017 and growing success, MoneySmart is now focused on increasing our investment into performance and brand marketing, whilst expanding into additional markets, starting with Hong Kong.

 

Mission:

Your mission is to grow and sustain MoneySmart HK organic search and social profiles. You will work closely with the various product heads to plan SEO and Social campaigns and initiatives that meet set KPIs and ensures that we drive significant session volume from organic performance. You will also be responsible for training new hires and sharing knowledge and best practices through the marketing department and within the organization.

 

In a Nutshell:

Manage Search engine optimisation excellence in Hong Kong
Support technical engineering approach for on-site SEO best practice
Manage content optimisation and on-page best practice
Plan and execute off-site SEO campaigns leveraging bloggers and relevant influencers
Develop, compile, measure, and interpret key metrics, including lead acquisition and conversion rates, tied to specific organic performance marketing campaigns.
Identify, propose and test new SEO tactics to enhance organic search performance - this should include a robust measurement framework and learning agenda
Demonstrate ongoing search synergy with paid channels to drive efficiencies at scale, whilst managing organic performance marketing budgets
Manage a team of organic performance specialists. Identify & support the building of key capabilities we need to meet our business and organic performance objectives.
Some key metrics that you will be driving

Gross Margin
ROAS
Traffic Quality
Requirements:

Minimum 3 years of direct, relevant experience in SEO and social campaign management (strong preference for experience within a leading eCommerce and tech company)
Strong knowledge of search marketing and SEO tools
Strong knowledge of the SEO landscape and how it is evolving in the region
Proven track record in delivering successful SEO campaigns
Demonstrate a good understanding of audience segmentation for each product and identifying existing as well as new and innovative ways to reach and connect with them
Experience executing search marketing strategies across multiple ASEAN and East Asian markets prefered
Cultural Competencies:

Build a positive team and family spirit
Engage, disagree and commit
Be humble
Do more with less
Always pursue learning and growth
Stay hungry and take ownership

Salary

Salary range / month :  HK$ 20k-40k

WHubber factors

Startups have different perks to offer to talent. Here is their allocation of 100 points.

Flexible Role and Responsibility

Impact on Society

Compensation

Flexible hours

Flexible location

Created on: 2019/04/29

This job has expired.

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