LARDER

Food & Beverage Distribution and Innovation Hub
Where we're at?
Idea
Validation
Adoption
Growing

Concept and business plan team may be incomplete.

Idea is formed project ready to launch.

Have paying customers adapting to market.

Growing company and users!


At LARDER we are passionate about sustainable, healthy and natural F&B products. Originally from the UK, but now living in Hong Kong, I travel back and forth with the intention of showcasing great brands to new markets, but also identifying gaps to create completely new products. As examples, I am currently discussing representation with brands in the food upcycling, low/non-alcoholic beverage and alternative protein segments.

The old rules of Consumer Packaged Goods don’t work with Gen Y and Gen Z shoppers. They are looking for authentic brands that fit with their lifestyles – which is not something they see from the brands of their parents’ generation. Some of the trends are:

- What is the story behind the brand and its founders? (people relate to people)
- Natural ingredients with transparent labelling
- Products that deliver health or ecological benefits in addition to taste. E.g. alternative protein sources
- Nutrient rich convenience foods E.g. Soylent
- Online ordering and less reliance on bricks and mortar

A lot of product and brand innovation is happing in the West, but taking years to reach the East.

Larder will identify gaps and trends in the F&B market. Should a great product already exist in one market, a distribution agreement will be sought to transport it to another market. Should the product not exist, it will be created and distributed.

  • Fahd Gondal
    Founder & CEO
    Fahd read Mathematics with Management at Imperial College London, before starting his investment banking career; where he sold leveraged credit for... Read More
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