LANE EIGHT

Versatile Performance Footwear for Everyday Athletes
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Idea
Validation
Adoption
Growing

Concept and business plan team may be incomplete.

Idea is formed project ready to launch.

Have paying customers adapting to market.

Growing company and users!


LANE EIGHT is a performance footwear brand, founded on the premise that fitness and movement should be approached from an inclusive and multi-faceted standpoint. We develop shoes that respond to the needs of the everyday athlete: active people who aren’t defined by their fitness — but live a life of momentum, balance, movement and fun.

Our first shoe, the Trainer AD 1, is designed from the ground-up to be a versatile performance sneaker that can tackle a variety of workouts, all while looking good. No more carrying extra shoes for the gym or travel - with the Trainer AD 1, you have one shoe for everything you do.

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