Job Description:
We are looking for an analytical, data-driven marketer with experience in SEM and paid advertising to join our Global Marketing Team.
As a SEM guru, you will own our paid acquisition efforts across multiple cities, including Singapore and Manila. You will be implementing and optimizing paid acquisition campaigns across search, mobile and remarketing. You will be everything analytical, intellectually curious, a great communicator, and willing to get your hands dirty in a fast paced start-up environment
- Develop, optimize and scale paid user-acquisition campaigns on platforms such as Google Adwords,Facebook, Instagram and Twitter.
- Analyze and report campaign performance and develop initiatives to optimize conversion.
- Stay abreast of industry trends and explore new paid advertising channels
What we seek:
- Passion for startups with an entrepreneurial spirit
- Ability to adapt quickly and perform in a high growth business
- Strong leadership and communication skills since you will be collaborating with teams in multiple cities
- A love for thinking outside the box and developing innovative solutions
- A detail-oriented, analytical and results-driven mindset
Preferred Qualification:
- 2+ years of relevant online marketing experience with a strong focus on SEM
- Deep knowledge and understanding of global ad platforms (e.g. Google, Facebook, Bing) and analytics tools (e.g. Google Analytics, mixpanel)
- Experience in mobile marketing, app promotion and/or remarketing
- Fluency in both English and Chinese
- High proficiency in Excel (pivot tables, lookups, formulas, etc.). SQL will be a strong plus.
- Bonus skills: HTML/CSS, Photoshop/Sketch