KorumLegal is a young, dynamic provider of flexible and innovative legal solutions committed to doing things differently. Being in a sector that is known to be conservative and traditional, KorumLegal seeks to bring a fresh and customer-centric perspective to the legal solutions world.
By providing flexible People, Process & Technology consulting and Managed Legal Services solutions, KorumLegal delivers greater flexibility, innovation and value to customers. In doing so, “we’re reshaping legal solutions together for a better tomorrow”.
About the role
We’re looking for an exceptional Marketing Manager to join our growing team. In this role, you will gain unique exposure to KorumLegal’s HQ operations, work directly with our prospects and customers.
You will be responsible for developing and bringing KorumLegal’s B2B marketing and brand strategy to life through KorumLegal’s assets by providing a platform for demand generation and lead nurturing. You will also be responsible for driving behavioral change to grow our digital audience.
You will have dual objectives of driving revenue via marketing activities that produce quality leads, and growing the KorumLegal brand. You will be responsible for the way the website, digital assets and offline assets come together to support these revenue and branding objectives.
You will be passionate about digital, content, SEO/SEM and the development of personas to drive the right customer journeys. You will be seen as a critical and valued member of the KorumLegal team, reporting directly to the GM – North Asia & Growth while having the opportunity to champion the brand and contribute the transformation of KorumLegal’s footprint.
Key responsibilities
Key responsibilities include:
New Lead Generation (Marketing campaigns to generate leads for sales teams) (50% of your time):
- Manage the B2B lead generation test and learn program:
- Create, build and execute compelling marketing campaigns, events and artifacts, including White Papers & Webinars to attract the right audience to help generate new qualified marketing leads.
- Partner with associations, trade group, companies and other parties to further extend the outreach of KorumLegal to relevant target audiences.
- Direct and oversee targeted marketing programs for our social media “owned sites” such as LinkedIn converting followers into qualified sales leads.
- Website stewardship, maintenance and growth:
- Develop and deliver the website strategy to drive demand/lead generation. Manage and maintain the following website: www.korumlegal.com
- Manage the CMS to ensure that the website is kept up to date and driving leads.
- Work with the GM – Nth Asia & Growth and Growth Marketing Executive to set the strategic direction for the website, ensuring that they reflect the KorumLegal brand and is being used to maximum affect in supporting business and marketing priorities.
- Ensure the website is used to maximum potential as a sales and marketing channel and integrate HubSpot/CRM or other technologies into the website as required
- Develop and manage our SEO and SEM strategy.
- Use your own copy writing and design skills to ensure that the website provides a user experience that reflects our brand and customer value proposition.
- Keep up-to-date with the latest trends in online content and campaigning.
- Monitor competitor websites to ensure KorumLegal continues to outperform the competition.
- Digital Content Creation
- Oversee the creation of digital content that will achieve campaign targets for engagement and qualified leads.
- Monitoring and improving
- Monitor the performance of the website as a marketing and sales channel - using the tools available, including Hubspot and Google Analytics.
- Measurement and reporting of marketing campaign activity across all channels.
- Ensure you develop insights and that the website is continuously improved.
Brand awareness and Curation of leads (30% of your time):
- Articles/ Blogs: Oversee the development of all thought leadership assets and ensure they are curated and maintained on appropriate platforms.
- CRM: Managing the design and optimisation of any email communications to our existing and prospective customer and consultant communities - eg. the KorumLegal Newsletter and Korum Forum.
- PR outreach: Develop & maintain relationships with PR agencies and ensure the KorumLegal brand and assets are well represented in the public domain.
- Social Media: Create & direct the social media strategy.
Marketing Operations and Management (20% of time):
- Oversee the day-to-day activities of the Growth Marketing Executive, developing and mentoring as appropriate
- Contribute to KorumLegal market share and increase value/share of wallet with existing customers.
- Deliver demonstrable return on marketing investment.
- Ensure marketing initiatives are delivered in accordance with agreed budget.
- Responsible for the preparation of marketing materials including pitch materials, blog posts and potentially multimedia (video) materials
Key performance indicators
- Development of all marketing assets
- Marketing to sales handshake processes designed and implemented
- Internal & external event management, with robust follow-up
- Sales leads generated
- Lead generation activities successfully executed
- Social media audience growth
- Conversion of social media engagement into sales leads
- Website visitor growth
- Website conversion into sales leads
- Development of the KorumLegal brand across all our jurisdictions
- Demonstrated support of KorumLegal sales revenue targets
- CRM, marketing and sales systems kept up-to-date
Key requirements
Key requirements for this role are:
- BA/BS/BEc degree (or equivalent work experience).
- Proven track record in B2B growth marketing and brand development (5 years minimum preferred).
- Sector experience in Legal/Professional Services industries will be a plus but not required.
- At least 3-5 years’ experience with HTML/CSS, JavaScript, Google Analytics, Adobe Creative Suite & CMS/WCM systems
- Experience running marketing campaigns across the web and integrating with marketing automation systems.
- Experience in SEO, SEM and social media strategies and implementation, as well as measurement and reporting of KPIs and other insights.
- Proficiency in graphic and web design software such as Photoshop, Dreamweaver and Illustrator.
- Knowledge and experience in creating engaging web content, storyboarding, web user interface design, and responsive design for mobile devices.
- Exemplary verbal and written English are a must, Mandarin and Cantonese are a plus!
