KaChick’s story starts with its Co-Founders’ needs to solve their personal problems.
Every time Larry travels with his family, he automatically assumes the role of a cameraman and is regularly left out of photos himself. Alternatively, he asks for assistance from passersby or uses a selfie-stick. In any ways, the existing approach does not satisfy his needs for quality photos that capture memories of the family - his family.
Switching to his partner, Peggy. After her own wedding, Peggy realized how ridiculously troublesome and expensive it is to find and book a professional wedding photographer that is to her requirement and liking on style.
These examples are only the tip of the iceberg. The global photographic service market is worth over USD 35 billion and continues to grow. However, existing ways for finding a suitable photographer - painful, time consuming and inefficient - has much to be desired. Now, people rely on referrals from friends, or search on Google, Facebook and Instagram. After getting a
photographer contact, they will then communicate using various tools such as Whatsapp, Line, KaKao Talk and Facebook Messenger for prices, availability or other requirements. For payments, it is again another story.
Currently, there are over 50 million photographers who either have DSLR or mirrorless cameras in the world, not to mention those who use their phones to take amazing photos. With advancing cameras embedded, some of the photographers are already using iPhones to do businesses, i.e. iPhoneography. Nonetheless, the problem is that they cannot be discovered easily at the right place, at the right time. Underutilized resources, i.e. time, skills and equipment, are not efficiently distributed.
Building on these insights, KaChick is created with the vision of solving all these pain points on both sides of the business in the existing photographic service market. It strives to become the go-to platform where customers and photographers interact and benefit mutually.
With KaChick, we are opening new doors on both ends, for amateur photographers to get clients, who would otherwise not consider hiring a photographer because pro-s are difficult to source and expensive to hire. Ultimately, people can have their moments or business captured in an easy and affordable way, with satisfactory quality. We are thus creating value to both sides and make the markets bigger but not mere transferring as we chart into the blue ocean.
