We are an automotive AR HUD (Augmented Reality Head-Up Display) company with a mission to:
· Provide eyes-on-the-road mission critical and navigation tools
· Enable real time 2 way communication between driver and fleet manager
· Offer VRI (Video Registry of Incidents) for post-mortem analysis
· Analyze and recommend driving changes
We are disrupting a market that is expected to be valued at £9.73 Bn by 2025 (Source: Grand View Research, 2017) in such a way that we can improve, predict, and record driving behavior. We intend to target the parcel delivery market for our first 2 years of operations since safety is a primary concern, and driving efficiency is a vital KPI (Key Performance Indicator). We will then begin our expansion into new markets such as field service vehicles, emergency response vehicles, and OEMs.
Our vision is to make the roads safer and to push a new level of HMI (Human Machine Interface) in the automotive industry. To do so, we will innovate new features to our products over the next few years such as predictive warnings and pedestrian & obstacle detection which will extend the AI facet of our company.
And best of all, AR HUD transitions easily into Electric Vehicles, the semi-autonomous and fully-autonomous era.
