To create the world’s leading wearables company with disruptive, innovative products
• Play in the intersection of wearables, medical devices (e.g. thermometers) and educational devices (e.g toys)
• Start with kid’s health and wellness tracking features as a “hook” to create a differentiated product offering in the wearables space
• Expand to activity based features to engage the kids-parents-guardians-teachers ecosystem
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