Wardrobe essentials. Finest fabrics. Honest pricing.
Where we're at?

Concept and business plan team may be incomplete.

Idea is formed project ready to launch.

Have paying customers adapting to market.

Growing company and users!

Our dream is a simple one: we believe in the best quality clothing at the best possible price. This isn't the current business model in fashion, so we're here to change that.

You deserve better.

We believe quality fabrics are the heart of any garment, this is why we won’t stop traveling the world until we find the very best. Our search has led us far and wide from the Andean mountains of Peru, past the flashing lights of Tokyo, to mesmerizing ancient cities of China and beyond.

Once our fabrics have been selected our in-house design team curates our collection of timeless wardrobe essentials. With a focus on the perfect fit and attention to the finer details, our wardrobe essentials are designed to last far beyond the season.

Our prices are the lowest you will find in respect to the fabric quality. How we achieve this is simple; we deal directly with fabric mills, cut out all middlemen, eliminate the burdensome costs of physical stores and instead ship directly from our warehouse in Hong Kong. Finally, we choose mark-up’s that are as low as we can manage.

We travel the world in search of the finest fabrics, design modern essentials, operate purely online, and ship straight to your doorstep. Result? You get a perfect collection of timeless wardrobe essentials at a truly disruptive price.

Learn more at:

  • 20626542 1416581571723447 6633891452768890295 o
  • 20045350 1396279243753680 8398141326908019023 o
  • 19425420 472889223063436 2820237240662228992 n
  • Luke Grana & Pieter-Paul Wittgen
    Founders of Grana
    The idea for Grana came about in Peru when Luke was visiting his brother and came across the superior quality of Peruvian Pima cotton. Impressed by... Read More
  • 15625998 1194696793911927 5968665550731985544 o
    Based in Hong Kong, but we’re from all over the world. From Australia to Korea to the US, this is our family.