Gini's mission is to connect the dots between finance and marketing.
We are motivated by the idea that we can build software that helps real people save money and manage their financial lives. The name of our company Gini, is named after the famous economist Corrado Gini, who is famous for developing the Gini-coefficient, an index that measures income equality. A Genie is also something that gives people what they want effortlessly. The name reflects our desire to help users get more from their money with little effort, which is our small contribution to leveling the unequal playing field the Gini co-efficient has identified.
Visit our website at http://www.gini.co