EyesOn Inc.

KOL haring economy platform in Greater China to work on demand and monetize their marketing power through ecommerce
Where we're at?
Idea
Validation
Adoption
Growing

Concept and business plan team may be incomplete.

Idea is formed project ready to launch.

Have paying customers adapting to market.

Growing company and users!


Work on demand platform to solve Influencers pain points:

1. Lack of choice
• Influencers have to wait to be approached by brands to promote products that they may not personaly like or do not suit their fan base.
• This results in poor sales performance and loss of fan following and credibility.

2. Bad timing
• Influencers have busy schedules and are often approached by brands when they are not available.
• This results in loss of monetization opportunity.

3. Inconvenient
• Influencers have to negotiate individually with each brand over the scope of the work and the sales process.
• Influencers who source products to sell have to deal with operations and supply chain issues.

4. Cost prohibitive
• Influencers who source products to sell are reqired to purchase inventory, subjecting them to inventory risk.

5. Agency fees
• Influencers who join an agency or hire agents pay up to 50% of their marketing fees as commission.

6. Not open to SMIs with <100K fans
• Agents/brands do not work with influencers with smaller fan base, leaving upstart SMIs without income.
• Data shows marketing ROI for high fan number influencers is similar to influencers with smaller fan number.

EyesOn aims to provide a sharing economy work-on-demand based platform that automatically matches influencers with brands they like so influencers have the freedom to choose pre-selected brands at a click of a button. This solution is superior to current agency or influencer incubator startups that only work with a small segment of influencers with high fan numbers. These startups take high commission off marketing fees and does not allow them to work-on-demand. EyesOn provides the following features to solve influencer pains:

1. Automated Matching
• Based on data provided by social media platforms on influencers’ fan demographic and post engagement KPIs, EyesOn is able to derive sales KPIs (% sales conversion, % CAC, marketing ROI) after correlation with product prices and influencer marketing fee.
• EyesOn automatically matches brands and influencers that yields the highest sales KPIs.

2. Standardized process to promote wide range of products
• EyesOn ecommerce platform will sell a wide range of fashion consumer products that are optimized for online sales and suitable for influencer marketing.
• Standardized stream-lined process for influencers to promote a wider range of products.

3. Free service for influencers
• EyesOn provides service to influencers free of charge, unlike influencer agency model that takes % commission off the marketing fee. Brands pay influencer marketing fee.
• EyesOn takes 15% commission off sales revenue from sales campaigns payable by the brands. Brands enjoy 60% av. gross margins as their av. COGS is 10% of RRP.

4. Work-on-Demand
• Stream-lined process that provides pre-approved marketing opportunities to influencers to work-on-demand. Influencers never run out of sales campaigns to promote!
• Open to all influencers, giving influencers with small fan numbers (consisting of 60% of the supply of influencers) a way to monetize their celebrity.

5. Big data to optimize sales conversion & marketing ROI
• EyesOn runs influencer sales campaigns that yield on av. 250% marketing ROI (net COGS), with 20% Cost of Acquiring Conversion (marketing cost as a % of sales revenue).
• Sales KPIs will be continuously optimized with data from more sales campaigns that will enhance brand and influencer matching.

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