Casetify is looking for a talented and passionate Regional Marketing Manager, directly reporting to the VP of Business Development, to join our team. The right candidate have a strong understanding of the retail landscape (within UK) markets and be able to proactively identify new areas of business & partnership opportunities.
Responsibilities:
- Plan, formulate and execute marketing strategies for the company across UK region
- Support all-rounded integrated marketing activities via online/offline channels
- Identify potential business partnership opportunities primarily in the fashion industry
- Promote and increase brand awareness and visibility
- Develop strategic marketing plans and understand UK retail landscape
- Liaise with relevant PR/KOLs/influencers to expand exposure in UK market
- Align and ensure branding is consistent with US/Global initiatives
- Assess product offering and how it is relevant to the UK market
- Collaborate with the Marketing Manager in Hong Kong and Los Angeles team, make sure the marketing strategies planned are in line with company objectives
- Report directly to the VP of Business Development
Requirements:
- Native English speaker, degree in marketing/communications preferred
- Passionate about social media and new technology
- 5+ years working experience working in PR/Marketing (Fashion/e-commerce preferred)
- Well connected with UK based influencers and tastemakers is a big plus
- Outgoing, passionate & proactive, able to confidently develop business & opportunities
- Good understanding of UK market purchase behaviors
- Able to manage and build relationships with bloggers, journalists & key influencers
- Team player and passionate about the start-up environment/e-commerce
- Detail-oriented and able to understand relationships between data & marketing strategies