Bravera is a startup created during idea-stage Founder Institute and admitted into the Hong Kong Cyberport incubation scheme. Founded by Alyn Watkins, with a decade of startup experience across Asia Pacific providing solutions in promotions and loyalty for fortune 500 companies and billion dollar brands. Bravera encourages people to move more and adopt a healthy lifestyle for rewards.
People generate activity data ever day. iOS and Android smartphones capture walk and run data which can be converted into points for rewards with local partner businesses. Giving people the opportunity to get rewarded for being active, contribute to the local economy, and also to give back with a portion of their monthly subscription fee for additional reward access going to local charity causes.
Despite the great array of technology, apps, and advice available, up to 92% of people do not hit their fitness goals. Every year, 45% of people say getting fit is a new year's resolution (in second place behind better financial planning). People lack motivation, passion, accountability, sense of community, and desire to reach goals.
Opportunity
The IoT and healthcare market will be worth US$400 Billion by 2020 with smart watches demanding a 64% market share by 2021. Humans have a built-in need to feel part of social good. One-third of the world’s population already donates to charity, with up to 70% of the population doing so in English speaking countries, every year. The global market for Sports and Fitness Clothing is projected to reach US$231.7 billion by 2024, with the Asia-Pacific region is expected to be fastest growing region, with a CAGR of 6.9% over the forecast period.
