Bravera is a startup created during idea-stage Founder Institute and admitted into the Hong Kong Cyberport incubation scheme. Founded by Alyn Watkins, with a decade of startup experience across Asia Pacific servicing for fortune 500 companies with Series B and D funded companies, Bravera is designed to help people reach their goals, while having the opportunity to raise and release automatic cause donations and partner brand rewards on hitting fitness milestones. Basically, depending on how you’d like to be motivated, you can contribute more to society, and get discounts on products while training to get fit and healthy.
Despite the great array of technology, apps, and advice available, up to 92% of people do not hit their fitness goals. Every year, 45% of people say getting fit is a new year's resolution (in second place behind better financial planning). People lack motivation, passion, accountability, sense of community, and desire to reach goals.
Opportunity
The IoT and healthcare market will be worth US$400 Billion by 2020 with smart watches demanding a 64% market share by 2021. Humans have a built-in need to feel part of social good. One-third of the world’s population already donates to charity, with up to 70% of the population doing so in English speaking countries, every year. The global market for Sports and Fitness Clothing is projected to reach US$231.7 billion by 2024, with the Asia-Pacific region is expected to be fastest growing region, with a CAGR of 6.9% over the forecast period.
