Animoca Brands was formed in 2014 through the spinoff of part of the app portfolio of Animoca and the consolidation of a number of partnerships and acquisitions.
Multiple Animoca Brands titles leverage internationally recognized intellectual properties such as Garfield, Ben10, Doraemon, Astro Boy and Ultraman, all fully licensed by their respective IP owners. Additionally, Animoca Brands develops and publishes a broad range of original games, and also serves as global or regional publisher for select games developed by third parties. Most Animoca Brands games are free to play, generating revenue in two primary ways: when consumers pay for virtual items or services in the games; and when Animoca Brands sells in-game advertising across its network of hundreds of games.
Animoca Brands develops and publishes globally a broad portfolio of mobile games, including several games based on popular intellectual properties such as Garfield, various Mattel brands, Ultraman, and Doraemon. The company’s games have been downloaded over 170 million times.
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