Within the small but fired-up team based in Hong Kong, you will actively take part in delivering fifty-five's missions to large clients across multiple industries in the region. Those projects relate to online conversion optimisation, user insights or media performance.
You will contribute to promoting a new user-centric vision of digital marketing, based on the systematic and methodical use of Data & Analytics to support decisions.
You will report to the Head of Hong Kong office and will work closely with the Data Science and Engineering Team in Paris. As a (senior) data analyst, you will follow an action plan, preparing deliverables of the utmost quality. You will guarantee the quality of data as well as its analysis and present meaningful insights & recommendations to the client. You will be responsible for the content, the format and the overall quality of the outputs delivered to the client and for monitoring technical implementation of tracking (although coding skills is not required).
Based on your good understanding of our unique expertise and our clients’ needs, you will collaborate with the different teams to develop awareness about fifty-five's offer in the region, both in terms of marketing and operational delivery.
Job description
- After a proper training in Paris and Hong Kong, deliver projects related to the measurement of the client’s digital activity based on key performance indicators
- Analyse data and structure relevant information for the client's benefit, in line with business indicators specific to their industry (eg. telco, retail, airlines, etc.)
- Develop a sharp operational expertise on data-driven marketing, sales & advertising
- Meet clients' needs and pay attention to the quality of all deliverables
Skills and experience:
>Education: Master's degree (business, engineering) or equivalent diploma. Fluent English & Japanese (native preferred, Cantonese/Mandarin is a plus).
>Experience: - 0-2 years (analyst) / 3-5 years (senior analyst) experience in project management or digital marketing, consulting firms (strategy, organization, change management, IS, etc.), Business Intelligence software publishers (SAP, etc.), or media agencies. Knowledge of the main online acquisition channels: search engines (SEO, SEM and bid-management tools), display, affiliate marketing, emailing, social media, AdExchange, web and mobile applications, etc. Industry webanalytics tools
>Skills: Excellent communication, both oral and written. Strong analytical skills. Self-driven. Easy-going but professional . Curious and willing to learn (a lot!)
>Interests: Strong interest in new technologies and innovation in general