Webinar: COVID-19 Brands Playbook and The New ‘Social’ Rules
16 Apr 2020 05:30pm - 06:30pm
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04.16   covid 19 brands playbook   the new  social  rules webinar   with headshots

Webinar: COVID-19 Brands Playbook and The New ‘Social’ Rules

16 Apr 2020 05:30pm - 06:30pm

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Brand revival strategies, community-centric communication, and the new ‘social’ rules your brand needs to know. 

We’re all adapting many new norms in all aspect of our life, the new way of work, and the new approach to stay connected in the community. On a personal level, many of us are physically trapped at home, which means more time on the phone, on social media - yet, what does it mean for your brand? How should your brand react to this new way of social? What are the new rules you need to be aware of? 

Academy is delighted to invite Sinclair to share their latest report about the Covid-19 brand revival strategies and the new trend of community-centric approach, together with Spread-it to discuss the new social media rules brands need to know, from brand awareness to social media engagement. 

Let’s deep-dive into build the community virtually.

#WorkTheNewWay #GarageAcademy

Key Takeaways:

Brand revival strategies for Covid-19

  • Why you need ‘a community’, not the audience?
  • New social engagement rules 
  • Influencer engagement trends in the age of Covid-19 

Who should join?

  • Branding and marketing practitioners
  • Digital team 
  • Creative industry
  • Influencers

🤩 This is an online event, we'll share the webinar link with you prior to the event.



Our Speakers

Kay Tsoi, Associate Director - Digital at Sinclair

Kay leads the digital team at Sinclair, devising impressive strategies that creates brand impact for clients. A digital marketer with expertise in social media and brand communications. With in-house retail experience overseeing an international fashion brand’s Greater China market communications, Kay has a deep understanding of both the Western digital eco-system and China’s digital landscape. She has been leading social media and digital marketing initiatives for few major clients such as Singapore Tourism Board, SK-II, Tmall, DBS, Smile Direct Club, Little Tai Hang, Cathay Pacific Airways, to name but a few.

Vin, Business Development Manager, Spread-it

Spread-it (www.spreadit.today) is a growing platform from scratch to now with more than 200 MNC clients, e.g. L’oreal, UNIQLO, McDonald’s etc. Spread-it is HK's largest micro-influencer platform that offers more than 20K micro-influencers to promote for brands on social media. Vin has been in the commercial market since his graduation, and has worked in many different start ups, including Uber. This experience has trained him to be a bold and adventurous person that's eager to try new projects out, and to stay close with the market.

About Garage Academy
Garage Academy is Garage Society’s knowledge-sharing platform with a mission to nurture the leaders of the new generation workforce through a wide curation of classes, workshops and community events rooted in innovation and emerging technologies.

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