A special edition of Startup Circle meetup presented by Techstars Startup Programs, Neat, Toasty.ai, and Elevate Digital. This event is consisting of like-minded individuals to discuss the efforts of their startup, entrepreneurship, deep tech, corporate innovation, market insights or personal goals.

Why? It's an opportunity to see what others are working on, get inspiration for your own project, and brainstorm for real-life solutions.

Panel: Content Marketing for Startups
Looking to grow your brand and have leads knocking on your door on a shoestring budget?

“Content marketing” is more than just blogging or throwing an article together and hoping it’ll rank on Google. If you know what to do, it can be a powerful lever for growth that costs next to nothing.

In this event, learn how you can use content in every stage of the funnel, from attracting new leads, building trust, and converting them into dedicated customers that are sold on not just your product but your mission as well.

Topics include:

• Creating a strategic SEO-focussed content strategy to drive traffic to your website
• How to convert new leads that have found your blog
• How to centre your campaigns around content, in eDMs, ads, social media, landing pages and more to move the dial

We’ll be joined by two content marketing experts that offer two different perspectives:

1. An in-house marketer – Elizabeth Ching, Neat’s PR & Content Manager

Elizabeth is the PR & Content Manager at Neat, owning the content strategy around SEO and brand building. Before Neat, Elizabeth was the Content Marketing Manager at CrowdRiff, a SaaS company in Toronto. Her experience with content marketing comes from growing and establishing startups from the ground up.

2. An agency marketer – Khawar Aziz, General Manager of Elevate Digital

Khawar Aziz, General Manager at Elevate has been helping businesses focus on their digital growth for the past 5 years. From an in-house marketer running his own agency, to working with different established digital agencies, he has developed a deep understanding of how businesses (both B2B and B2C) acquire success. SEO, paid and social are tools by which businesses can gain market share. With his experience and expertise, Khawar is able to share best practices and hacks that businesses today can implement to gain real growth.

 
Is this event for me?
We welcome any curious individual to celebrate entrepreneurship with us. No matter you are students with an interest in startup; industry experts with fast moving, open-minded, critical thinking; or someone who sees problems, finds creative solutions, and drives innovation.

Join us for an evening of networking, brainstorming, and what is sure to be an incredible connection.

Have questions? Contact us: hongkong@startupweekend.org / community@neat.hk / kevon.cheung@toasty.ai