What is the event about?

Social Media has the power to amplify access andshare content that can substantially grow your business, help you make business connections or find new customers. For those experienced entrepeneurs looking to grow a business, understanding how each media is different and can be used is a valuable tool.

This session will skip the basics and get into the real details of how you can market your service, create content, grow your network and become a credible influencer to heighten your chances of landing that new client.

What we'll learn?

Over a 2.5 hour long session, we will learn about:

Building an Brand Strategy - Brand Positioning, Online Consumer Segmentation
Content and Channel Strategy - What content does your customer want to see, what channels should you choose to be on (Facebook vs Instagram vs Linkedin)
Campaign Management - Content Calendars, Content Creation Tools, Media Strategy & Online Advertising
Measuring Success - Metrics to measure, Driving online to offline performance
Response Management - Customer Support / Queries, Online Listening Tools
Amplifying Reach: How to be heard beyond your immediate network.
Who's it for?

People aged 40+ who would like to learn how to master social media to grow their business. Experienced marketers looking to sharpen their digital marketing skills. Retired / Semi Retired professionals exploring second careers.