What do Apple, Google, and McDonald’s have in common? These companies go to surprisingly great lengths to protect their trademarks, which serve as badges of origin, informing consumers of where the consumed products/services come from.

Trademarks are an integral part of a company’s branding and business. It could potentially be a crucial source of intangible value for the company, by distinguishing the product/service and reinforcing brand awareness.

Join us this evening for a session to find out how to make the most out of trademarks! Against a Singapore legal backdrop, we will be covering areas including:

(a) What constitutes a good trademark
(b) Why are trademarks important for businesses
(c) How to secure, protect and commercialize trademarks.

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This is an interactive session and we encourage attendees to submit questions ahead of the workshop so our speakers can address them at the workshop as well.

Pre-booked consultations are available the next day (on Friday, 1 September 2017) for those with queries or looking for further follow up. Interested participants can approach consultation sessions to discuss anything ranging from legal issues to commercial concerns. book your 30min 101 session by emailing marion@campfire.work

Bio of Speaker:

Sharon is an Advocate and Solicitor of the Supreme Court of Singapore. With first-hand understanding of start-ups and a competent grasp of the legal landscape in Singapore, Sharon works closely with various business partners to assist clients to meet both their legal and non-legal needs.

Company Profile:

ECYT Law LLC is a commercially focused practice with a global reach. Headquartered in Singapore, we have offices in San Francisco and Hong Kong, with a growing presence in Shenzhen. Given our local and global knowledge, we are equipped with the capacity to provide seamless legal services and deliver pragmatic solutions centered around our clients’ interests.