Search engine marketing (SEM) has firmly established itself as a key component of business development. SEM aims to increase the visibility of your website in search engine results while one of the most frequently used platforms is Google Ads. At this workshop, you will learn to run a successful Google Ads campaign, including:

• How to optimise Google Ads to reach your online success and build your clients' portfolio

• How to grow advertising in Google with the adaptation of the right practice for the maximization of the ROI

• How to apply the right tracking system in Google Ads campaign to eliminate the unwanted clicks and budget waste