Scale Your Business With Google Ads (lunch hour special)
02 Jul 2019 12:30pm - 01:30pm
Event ended
New google ads

Scale Your Business With Google Ads (lunch hour special)

02 Jul 2019 12:30pm - 01:30pm

More Events Paperclip Startup Campus 3/F, Nam Wo Hong Building 148 Wing Lok Street,, Sheung Wan
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Do you have an online business and want to find effective ways of reducing your cost per acquisition and maximise your sales?  

Are you launching a new company and want to know how you can effectively find new users for your product/service reducing your online advertising costs?

Do you want to reach new potential clients, even from different countries, but you don't know how to do so and which markets you should target first?  

Do you want to appear in the top positions of the search engine to get new business without spending a fortune?    

If the answer to one the four questions above is "yes" then you should attend this workshop and understand why in 2019 it's gonna be important to be visible with your business on Google. The American search engine is still the most visited and important website in Hong Kong. An effective presence on Google is gonna provide your business with a stable acquisition channel which will positively impact revenue and brand perception.     

In this workshop you will learn how to: 

- Identify new potential markets for your product/service. 
- Choose the right keywords depending on your campaign objective.  
- How to compete with Top Players for the same keywords.
- Write high performing ads and extensions using the Google best practices. 
- Understand and increase quality score for a better campaign performance.  
- Set Up an exhaustive tracking system to measure and boost your results. 
- Maximise ROI and decrease costs of your campaigns through the usage of reports. 


Who should attend:


- Entrepreneurs / Online business owners / Digital marketers who have started their online campaigns and want to know how to increase their performance reducing costs and boosting conversions. 

About the speaker: 



Francesco has more than 12 years of working experience in IT and Online Business. He has worked in IBM, Google and other companies, leading the incubator-oriented enterprises to develop market strategies to promote corporate profits. Francesco can be fairly defined a digital marketing guru, he has 7 years of experience in SEM/ SEO/Online Advertising and Sales with Google.  

During this period he has managed the online reputation for major brands like Mitsubishi, Ferrari, Louis Vuitton, P&G and set up sales  teams for Google in different geographies (Italy, US and the Philippines). Francesco has had the opportunity to work with major digital agencies such as Universal Mc Cann, Ogilvy and Mindshare.  

Francesco is Google Ads/Analytics certified and Facebook Blueprint Certified. In addition to that he also attended the IBM international sales school in 2006 and completed the Stanford University Project Management Online Education Program in 2011.  
Francesco has lived in Asia-Pacific for 6 years and is currently based in Hong-Kong. In 2017 has co- founded the digital agency Digital Nomads Hong Kong which has become official Google Partner.

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