Testing can also reveal underlying human wants and needs, leading to increased "user" satisfaction, customer engagement and product relevance.

In this active and fun workshop, Design Strategist Neil Williams will introduce best practice for testing, while participants will have the chance to "speed test"; their products and ideas.

Do you have a new product you want to test? An early stage prototype and you want to get
feedback? A value proposition you want to sense-check? Do you want to learn more about
product testing? Or perhaps you are interested in seeing great new ideas early? If so, this event
is for you. In the session Neil will cover:

● Why taking a human-centred approach to product development matters
● Being open to and actively encouraging criticism
● Best practice and methods for effective product testing
● When to apply design research in the project cycle

Run-down

6-6:45pm Introduction presentation covering the main aims of the workshop:
6:45-7pm Explanation of how the event will be run, organization of groups
7pm - 8:15pm Product and ideas “speed-dating”, Product or prototype: One-on- one testing, Value proposition
8:15-8:30pm Session roundup and recap:
8:30-9pm Networking