For Entrepreneurs, this session is a must attend event if you want to kick start your business on a global scale.

Patents & Trademarks are a must in pretty much every business affecting everything from brand assets, the company name to the logo and product tagline.

This event is a must if you want to get a real understanding around what Patents and Trademarks need to be used for your business.

The talk covers the importance on trademarks, especially on how trademarks can be used to increase the value of a start-up business. The specific content will briefly review different types of intellectual properties, and then focus on the different types of trademarks, registrability, use and exploitation of trademarks. There will be a short discourse on how to select a good trademark and the importance of doing so.

Edwin Siew - Patent Attorney

Edwin will discuss the necessity of Trademarks in your business, and what it means to a start up business. He will also outline the ways Trademarkrs can affect your business, the decision makers in your target companies, It can also include your brand assets — everything from the company name to the logo and product tagline.and how to build a strong brand, through to the process of submission and global aspects.

*Ticket includes coffee and breakfast

**Audio and visual content will be recorded by the Mettā team.