Mettāclass: Defining Your Brand Strategy for the Ultimate Competitive Advantage
29 May 2018 08:30am - 10:00am
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Mettāclass: Defining Your Brand Strategy for the Ultimate Competitive Advantage

29 May 2018 08:30am - 10:00am

Mettā, 21/F California Tower, 30-32 d'aguilar Street, Central
Registration closed

The most successful companies are those that have well defined, differentiated and resonant brands. A brand isn’t a logo or a tagline – a brand is the accumulation of associations and ideas people have about your company, product or services. To succeed, companies need to have a unique, ownable and differentiated brand positioning that’s resonant with their target audience. Whether you’re a large organization, a SME or a startup, these branding tools are essential to growing your business.


WHAT YOU WILL LEARN
In this masterclass, Georgina de Rocquigny will teach you the tools and methodologies to
create a powerful and robust brand strategy.


Specifically, you will learn:
- How to identity and define your target audience
- The tools to define your brand strengths and points of difference
- The methodology to articulate a brand positioning that’s unique and resonant with
your target audience
- What a brand personality is and how to define it
The session will use case studies and stories from Georgina’s experience to illustrate the
tools to use and do’s and don’ts of branding.


ABOUT THE SPEAKER
Georgina de Rocquigny has 15 + years experience in brand strategy. She founded
Untapped Branding in Hong Kong to help companies create and transform their brands. She
moved to Hong Kong in 2010 where she worked at DDB, a leading global advertising agency,
as the Regional Strategic Planning Director for ExxonMobil in Asia Pacific. Before that, she
lived in New York and London working for global brand strategy consultancy, Vivaldi
Partners. Her sector experience spans consumer goods, automotive, luxury, professional
services and financial services. Originally South African, Georgina grew up in Spain.

 


*Ticket includes coffee and breakfast. 
**audio and visual content may be recorded by the mettā team

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