Mettā Masterclass: How to Figure Out your Video Marketing Strategy Across Multiple Channels
08 Mar 2018 11:30am - 01:30pm
Event ended

Mettā Masterclass: How to Figure Out your Video Marketing Strategy Across Multiple Channels

08 Mar 2018 11:30am - 01:30pm

Mettā, 21/F California Tower, 30-32 d'aguilar Street, Central
Registration closed

Need a video marketing strategy but don’t know how to get started? Then, this workshop is for you. Content expert and Managing Director of APV, Angela Cheung, will help you figure out your video marketing strategy whether you’re a multinational brand or a small business with limited resources. 

What you’ll learn: 


A simple yet effective framework to get you started

Using data and online tools to find your tribe 

What’s the right format and the right duration: how to figure it out 

How to create videos that engage with your target audience 

How to optimize your content to increase views 

How to repurpose your video into multiple formats on different channels to gain maximum ROI 

The right and wrong way to make the most of your team when it comes to video 

Lots of relevant and replicable case studies
This will be a great chance to ask a ton of questions and receive practical advice on what works for your specific business.

 


ABOUT THE COACH
Angela Cheung is Managing Director at APV, one of Asia's most established creative agencies. Her role encompasses video direction, scriptwriting, digital video strategy, video marketing and branding for clients such as Morgan Stanley, Alibaba, FedEx, BBC, SAP, Prudential, Manulife, Mediacorp, Disney and more. She also gives speeches and conducts workshops on presentation skills, creativity, video production, content strategy, SEO, digital marketing and management.

Angela formerly worked at Hong Kong Disneyland as Regional Director of Broadcast Marketing. She set up this new department to broaden Hong Kong Disneyland's appeal to young adults and families throughout Asia through the use of original content. Her key projects increased opinion and interest in the theme park by 12% within a year of launch, and significantly raised regard for Disney's core brand equities.

Prior to that, she worked as Regional Director of Production at Walt Disney Television Asia Pacific where she was responsible for Disney’s original content and production strategy in the region. This was Walt Disney Television's biggest growth period in Asia with the launch of 11 Disney channels.

Angela was also Head of Production for Fremantle Asia which produces format television from gameshows to dramas and general entertainment programs.

More info:
www.apv.asia
www.angelacheung.strikingly.com

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