EXCLUSIVE TRAINING

You have already figured out that you need to go Digital in order to grow your business, but how do you get started?

Learn from former Google and Facebook employees how to set up Advertising on two of the biggest Marketing channels today to drive results for your business in one day!

In this one day course you will learn all ins- and outs on how to set up online campaigns, how to track them and how to optimize for maximum performance to grow your business online!

What you will learn:

Google Ads

• How to structure Google Ad campaigns depending on Objectives
• How to choose the right keywords
• How to write effective Google Ads and Ad Extensions
• How to optimize your Google campaigns
• How to track results and measure success
• How to get insights on your Competitors

Facebook/ Instagram Ads

• Overview of Facebook Ads
• How to structure Facebook and Instagram campaigns
• How to target the audience
• How to write Facebook/ Instagram Ads
• How to set up and track results with Facebook Pixel
• Tips and tricks

Training outcome:
Learn how to plan, create and optimise Google and Facebook/ Instagram campaigns.

Why take this course:

• Practical training
• No need to take hours of online courses
• Experienced trainers
• Agencies with International experience with various type of clients
• Google Partner and Facebook BluePrint certified Agencies
• Personalised guidance and direct feedback on campaigns
• Central location Hong Kong
• One month check-in after the training

For: Start-ups, SMB's and Digital Marketing Executives

Required: Laptop

No prior knowledge required.

Any inquiries about the training: digitaltraininghongkong@gmail.com

Event Organized in collaboration with Bernardini Hong Kong

Sponsored by: WHub

About the Trainers
Tina Goguia, Founder and Digital Marketing Expert, Pandasia Digital
Tina has seven years of Digital Marketing experience and is a former Googler and Facebook employee. Based out of their European headquarters in Dublin Ireland, she spent five years helping Small Medium Businesses and large corporations to leverage both platforms in terms of advertising strategy.

Currently she runs her own fast growing Digital Marketing agency called Pandasia Digital which provides Digital Marketing solutions such as: Digital Marketing Consulting, Google Ads, Social Media Management and trainings to its customers. Has provided various trainings throughout Hong Kong, Singapore and Malaysia.

Website: www.pandasiadigital.com

Email: tina@pandasiadigital.com

LinkedIn: https://www.linkedin.com/in/tinagoguia/

Francesco Bonafine, Founder and Managing Director, Digital Nomads HK

Francesco has more than 11 years of working experience in IT and Online Business, who has worked in IBM, Google and other companies, leading the incubator-oriented enterprises to develop market strategies to promote corporate profits. Francesco can be fairly defined a digital marketing guru, he has 7 years of experience in SEM/SEO/Online Advertising and Sales with Google.

Francesco has lived in Asia-Pacific for 6 years and in 2017 has co- founded the digital agency “Digital Nomads Hong Kong” which has become official Google Partner. In addition to that in May 2018 he started a new company focused on product management and innovation, Materia , with another ex-Googler.

Website: www.digitalnomadshk.com

Email: info@digitalnomadshk.com

LinkedIn: https://www.linkedin.com/in/francesco-bonafine-6a4a706/