Improving Searchability: Demystifying Google Ads
20 Sep 2019 12:30pm - 02:00pm
Register
R190920yg

Improving Searchability: Demystifying Google Ads

20 Sep 2019 12:30pm - 02:00pm

More Events 22nd Floor, United Centre, Admiralty, Register

Get your tickets here: https://www.chamber.org.hk/en/events/whatson_detail.aspx?e_code=R190920YG

The past decade has seen a rise in businesses adopting the strategy of Search Engine Marketing (SEM), with many hoping to reap the benefits of cost-effective advertising on popular search engines such as Google. Unlike traditional marketing channels, however, it is not easy to figure out the algorithm that determines whether an advertisement appears in the search results.

In this luncheon seminar, ex-Googler Francesco Bonafine, Co-Founder & Managing Director of Digital Nomads, will cover common issues faced by entrepreneurs and digital marketers in the course of designing their company's advertisement campaign on Google Ads. He will also share tips on how to evaluate effectiveness and success of such campaigns.

The talk will cover:

- Choosing potential markets and effective campaign keywords
- Understanding and boosting quality scores
- Creating high performance ads and extensions, and setting up a tracking system to measure performance
- Using reports to maximise ROI and maintain cost effectiveness

Get your tickets here: https://www.chamber.org.hk/en/events/whatson_detail.aspx?e_code=R190920YG

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