While SMEs and startups continue to adapt to the ever-evolving business environments, business leaders seek to scale their ventures across regions to grow and stay competitive. Being able to effectively reach international buyers and consumers come with many challenges. WeStart HK, in collaboration with The Hong Kong Exporters’ Association and Fenix TLS, is hosting a live chat to help you tackle some of these issues.

The key discussion topics include:
1.       The opportunities and challenges in reaching international consumers
2.       Tips on how to leverage e-commerce in selling internationally
3.       Localization & transcreation of product and brand material for effective market entry

Speakers:
-       Adrian Chou, Executive Director of The Hong Kong Exporters’ Association
-       Dominique Moralez, Co-founder and Chief Digital Officer of Fenix TLS
-       Tanya Moralez, Co-founder and Chief Editor of Fenix TLS

中小及初創企業努力尋求在跨地域市場拓展業務，以在不斷演變的營商環境中持續發展並保持競爭力。在發展跨地域市場時，企業要開拓不同渠道，從而有效地接觸國際買家和消費者，同時確保品牌訊息不受語言和文化差異影響。為了協助中小及初創企業抓緊拓展跨地域市場的機遇，騰訊眾創空間（香港）與香港出口商會及嶺峰環球傳訊聯手，針對跨地域市場發展進行分享和拆解相關挑戰。

分享內容包括：
1.       透過多元渠道接觸國際買家和消費者
2.       以電子商務進行跨國銷售同時提升出口貿易競爭力
3.       運用語言重塑及本地化的品牌和產品訊息，輕易有效地打進新市場

講者：
-       香港出口商會行政總監 周德基先生
-       嶺峰環球傳訊創辦人及數碼總監 苗偉立先生
-       嶺峰環球傳訊創辦人及總編輯 苗李淽芊女士