The terms "User Experience" and "User Interface" are becoming a great focus for the advertising and marketing industries. They define a brand's image and customer interaction. As such, more people are looking to tap into the relevant skills, hoping to improve their businesses' UX/UI performance, or start a career in UX/UI.

This panel aims to address these most asked questions about UX/UI. What are the most relevant and in-demand skills/tools used for UX/UI today? What do you need to do to excel as a UX/UI designer, programmer or project manager? Sign up now and find out more.

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Who should Join?

- Students, or recent graduates considering UX as a first career

- Design professionals in different spectrums considering to switch to UX

- Design professionals seeking to know more about the industry’s current atmosphere

- Non design professionals interested in adopting UX as a career

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Agenda:

- What is the current UX/UI industry ecology like?

- What are the key skill sets and attitudes for an aspired UX/UI designers?

- What are the essentials for anyone to kickstart a UX/UI career?

- What are the employers expectations on a UX/UI designer? Are they realistic?

- What is the future projections on the UX/UI industry in Hong Kong?

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Moderator:

Neil Williams - Design Strategist @ Lucidity Asia

Panel Guests:

Ilya Belikin - Product Manger @ LYNK

Ilya Belikin is a Designer and a Product Manager. He was leading software products development with cross-functional teams for more than a decade in a variety of industries: e-commerce, logistics, enterprise expert systems, smart home.

Ilya moved to the South of China in 2012 for a project, end up falling in love with Hong Kong and settling down here. In Hong Kong, Ilya dived into tech startups focusing on design contextually aware experience for smart office, home; IoT in general.

Being a lifetime learner, Ilya recently joined Lynk where he is leading the development of a platform for knowledge sharing at scale.

Alfreda Yu - Experience Design Director @ Isobar

Alfreda has 19 years of experience design and usability experience, beginning with Masters degree in Human-Computer Interaction at Stanford University. Supported by her technical background, she has been able to combine her passion for delivering delightful user experiences in the front-end with considerations for technical feasibility. After obtaining her Masters degree, she spent three years in Internet consulting in the San Francisco Bay Area, then subsequently at Yahoo! US, leading interaction design for their US shopping site. Returning to Hong Kong, she worked in similar capacities with CSL and Philips. Now Experience Designer Director for Isobar HK, she oversees the Experience Design team on large digital platform builds, regional campaigns and all projects Experience Design related. Client Experience Includes Audi, Rosewood Hotel Group, Estée Lauder, FWD Insurance, Marriott Hotels, Jumping Gym, Darlie, Swire Hotels, Hong Kong Land, Wall Street English China and Uniqlo.

Damien Bell - Director - Hong Kong & Greater China @ Cogs Agency

Ex-Marketing & PR Manager and now digital talent specialist with over 13 years industry experience working in both large and small organizations.

Moved to Hong Kong in 2012 to launch Cogs Agency into the region. Since then we have gone on to support large multinational corporations, SME’s and startups in identifying and attracting niche specialist and often niche skills/talent, particularly within the field of UX/CX, data analytics, product management, marketing and technology

This also includes Strategic consulting for companies on their internal recruitment processes, team/department structures, recruitment strategy and job specification. Talent insight and counsel for companies looking to build and grow digital capabilities in Hong Kong and China

Cogs has been a key sponsor and supporter of communities and events such as IXDA, HK Service Jam, Service Design Conference HK and UI/UX Conference Shanghai.

Homaxi Irani - Strategic Experience Design Consultant

Homaxi has worked in the field of HCD for over 18 years, yielding a unique understanding of experience design capabilities and characteristics among different types of organizations. She enjoys the delicate balance of working with teams and stakeholders at their level of readiness while nudging and coaching for change towards a more design-thinking and human-centered mode of product/service development. With her practitioner grounding in the formative end of the design value chain, Homaxi has spent the last 10 years as a design leader with experience in building and elevating UX and CX capabilities within organizations.

With a deep motivation to share her experience and help others within the industry, Homaxi enjoys spending time coaching and training. She is energized about creating and implementing results-oriented approaches to solving problems and delivering solutions that are viable for the organization, and don't compromise the human experience.

Homaxi has worked in various countries across the APAC region (predominantly Australia and Hong Kong), on brands including ANZ, QBE, SunLife, Union Bank, Australia Post, Australian Broadcasting Corporation, Jetstar, and Yellow Pages.