Are you launching a new company and want to know how you can effectively find new users for your product/service reducing your online advertising costs? Do you want to reach new potential clients, even from different countries, but you don't know how to do so and which markets you should target first?

If the answer to questions above is "yes" then you should attend this workshop and understand why in 2019 it's gonna be important to be visible with your business on Google. The American search engine is still the most visited and important website in Hong Kong. An effective presence on Google is gonna provide your business with a stable acquisition channel which will positively impact revenue and brand perception.

What to expect?

- Identify new potential markets for your product/service. 
- Choose the right keywords depending on your campaign objective. 
- How to compete with Top Players for the same keywords.
- Write high performing ads and extensions using Google best practices. 
- Understand and increase the quality score for better campaign performance. 
- Set Up an exhaustive tracking system to measure and boost your results. 
- Maximise ROI and decrease the costs of your campaigns through the use of reports.

Who should attend?

Entrepreneurs / Online business owners / Digital marketers who have started their online campaigns and want to know how to increase their performance reducing costs and boosting conversions.

Agenda

7:30pm - 7:45pm Sign-in

7:45pm - 7:50pm Welcome remarks

7:50pm - 8:30pm Content

8:30pm - 9:0pm Q&A + Networking