How to: Market Identification and Product Design using the 6Ws
27 Aug 2019 06:00pm - 09:00pm
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Wc website how to  market identification and product design using the 6ws approach 082019

How to: Market Identification and Product Design using the 6Ws

27 Aug 2019 06:00pm - 09:00pm

More Events the Hive Wan Chai 21/F The Phoenix, 23 Luard Road, Wan Chai, Hong Kong
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The failure rate of young ventures within the first two to three years of establishment is extremely high. Key reasons include wrong or incomplete market identification which lead to wrong product design/specifications, an unsound business/revenue model, a lack of financial resources/inability to raise funds, or simply uncalibrated mind-set of founders, among many other reasons.

This workshop deals with how to identify the market correctly and hence design the product (and with the product specifications) to meet the market needs, because if the market is wrongly targeted, then everything thereafter (such as product plan, marketing plan, operations plan, financial plan etc.) will be wrong. This workshop is for startups working on new products or for established companies stepping back to revisit/fine-tune existing products in a systematic process. Current products will be used to illustrate how it is done.

About the speaker:
Frederick WS Yung, Founder of Smart Start, a company in start-up training and consultancy, is also an Adjunct Professor of the Hang Seng University of Hong Kong. He was a Visiting Assistant Professor with the University of Nottingham Ningbo China (UNNC) Business School in the 2103/14 academic year and has taught in the MBA Programme of the Chinese University of Hong Kong (CUHK) in business planning and entrepreneurial fund-raising as a part-time lecturer from 2014-2017.

Mr. Yung carries with him more than 30 years of experience in marketing, business planning/operation, nurturing start-ups, coaching entrepreneurs in investment fundraising, and running an incubator with over 100 start-ups. As the Head of the Business Incubation Programme of HK Science and Technology Parks Corporation (“HKSTP”), he has incubated more than 300 technology and design start-ups, and reviewed over 1,000 business plans. Before his tenure at the HKSTP, he has experience in several companies including Xerox (HK) Ltd, Dodwell Business Machines, Jardine Marketing Services Ltd., Digital Equipment Corporation (HK) Ltd for its 11 Far Eastern countries.

He was the founding Secretariat and Honourary Trainer of the Hong Kong Business Angel Network (HKBAN), the first officially incorporated angel network in Hong Kong. He received his MBA from the University of British Columbia, Canada.


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