Concept and Planning
How do you come up with a concept/story that people will want to watch? What does it take to produce a vlog (video blog) or performance video (music/dance)? How does this differ from producing a promotional video or event trailer?

Shooting and Equipment
What angles and camera movements can be used to communicate your message or express a certain feeling? What equipment can you use if you want to have a higher production value?

Editing
How do you edit your footage into a short, engaging, watchable piece of content? What are the problems you are likely to encounter and how can you overcome them?

Distribution
What considerations do you need to make when uploading to social media platforms such as Facebook, Instagram and YouTube? How do you promote your content?