
"The best way to hide a dead body is on Page 2 of Google Search Results."
Set up your first Adwords campaign & learn keyword, ad copy & optimization best practices from an industry expert. Perfecting your campaign structure is fundamentalin optimising your website for the 1st position on Google and thus receiving more clicks & conversions. Sign up to increase your brand’s search presence now!
After Class Swag
- After the class, students will receive a free Google Adwords auditing checklist; sample keyword & text ads planning template.
Modules:
Search Engine Ecosystem
- Top Search Engine Research & Resources
- Search Engine Ecosystem - Google, Yahoo, Bing, Baidu
- Why is Search important & How does Search works
- SEM Vs SEO Integration
- Future of Search
Introduction to Google Adwords
- Adwords Structure
- Quality Score
- Auction System
- Google Search Trends & Resources
- Introduction to Adwords Platform (hands-on)
Campaign Set Up
- Keyword Mining Sources
- Keyword Match Type
- Google Keyword Planner (hands-on)
- Basic Campaign Set Up (hands-on)
- Ad formats & ad extensions
- Ad Preview & Diagnosis
Exploring Tools, Billings & Settings
- Billing Set Up
- Conversion & Remarketing tag set up
- Audience Re-marketing
- Audience Manager
- Rules Set Up
Reporting
- Core Search Metrics
- Reporting Dashboard
- Industry Benchmarks
Self-Help Resources
- What to do if you forget everything you learned
- Google Adwords Support
- Help Center, Community
- Certification
About the Instructor:
Rachel Lim - Senior Digital Marketer
Well-diversified digital marketing professional with 4 years experience advertising for clients in Europe, APAC & USA across B2C & B2B industries. 2 years of trainer experience in HK & SG. Trained in Google & Facebook HQ Singapore.