"The best way to hide a dead body is on Page 2 of Google Search Results."

Set up your first Adwords campaign & learn keyword, ad copy & optimization best practices from an industry expert. Perfecting your campaign structure is fundamentalin optimising your website for the 1st position on Google and thus receiving more clicks & conversions. Sign up to increase your brand’s search presence now!

After Class Swag

- After the class, students will receive a free Google Adwords auditing checklist; sample keyword & text ads planning template.

Modules:

Search Engine Ecosystem

- Top Search Engine Research & Resources

- Search Engine Ecosystem - Google, Yahoo, Bing, Baidu

- Why is Search important & How does Search works

- SEM Vs SEO Integration

- Future of Search

Introduction to Google Adwords

- Adwords Structure

- Quality Score

- Auction System

- Google Search Trends & Resources

- Introduction to Adwords Platform (hands-on)

Campaign Set Up

- Keyword Mining Sources

- Keyword Match Type

- Google Keyword Planner (hands-on)

- Basic Campaign Set Up (hands-on)

- Ad formats & ad extensions

- Ad Preview & Diagnosis

Exploring Tools, Billings & Settings

- Billing Set Up

- Conversion & Remarketing tag set up

- Audience Re-marketing

- Audience Manager

- Rules Set Up

Reporting

- Core Search Metrics

- Reporting Dashboard

- Industry Benchmarks

Self-Help Resources

- What to do if you forget everything you learned

- Google Adwords Support

- Help Center, Community

- Certification

About the Instructor:

Rachel Lim - Senior Digital Marketer

Well-diversified digital marketing professional with 4 years experience advertising for clients in Europe, APAC & USA across B2C & B2B industries. 2 years of trainer experience in HK & SG. Trained in Google & Facebook HQ Singapore.