To build a brand presence in the market, you need to nail the formula behind crafting and pitching your best PR story. Whether it is a media sound bite or your next investor pitch, this PR story needs to be consistent and have longevity while standing out from the market and capturing the media’s attention.

Content

In this workshop, we will learn the foundations of building a good PR story which has legs and will work across all channels. We will also have a look of best practice case studies and how you can build your own news angels and stories for either brand-new or existing products and keep things fresh. Learn to make a lasting impression across all channels - including social media - and define your PR actionable beyond media networking and schmoozing!

Take aways

- Key steps to create a PR Story

- How to pitch

- Keeping things fresh and give your product story longevity

Speaker Bio

Juliana is a freelance marketing communications strategist and journalist with more than a decade of experience across the luxury hospitality and advertising sector. She headed up PR & Communications at The Opposite House Beijing - Swire Hotels’ first hotel and was the corporate office's first social media lead for Swire Hotels till 2012. She was consultant at Four Seasons Hotels & Resorts global corporate office for over four years, where she adapted global strategies for the APAC market, as well as conducted training and workshops, giving counsel on PR media pitches for different markets across all platforms. She was also a part time lecturer at IFT Macao school of hospitality, General Assembly and will be running marketing courses at HKU Space in 2019.