Nowadays every company needs to be able to promote their brand through sophisticated storytelling and content creation, especially those hoping to sell the B2B experience to a discerning audience. But in crowded marketplace, how do you make your company stand out?

This workshop will explain how personal branding and content marketing can help companies create a defined, engaging and compelling brand.

Speakers:
Tracy Ho - Tracy is a leading personal branding strategist in Asia, supporting C-suite, senior executives, business owners, and entrepreneurs to be seen and be heard as an authority by their colleagues, clients, and other external parties through brand narrative development, storytelling coaching, and visual identity creation.

Lorraine Cushnie - As a partner at Asia’s leading B2B content marketing consultancy, Lorraine advises clients on how to create compelling and relevant content campaigns and manage the publishing process.

Tickets: $50