How Can Startups/Designers Leverage IP to Create Business Value?
01 Nov 2018 07:00pm - 09:00pm
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How Can Startups/Designers Leverage IP to Create Business Value?

01 Nov 2018 07:00pm - 09:00pm

Mettā, 21/F California Tower, 30-32 d'aguilar Street, Central
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From Amazon’s One-click Purchase, Google’s Nest Home Digital Thermostat Swipe to Apple’s Multi-touch, many of our everyday interactions with digital designs today are the creations of User Experience (UX) Designers. However, most UX designers are not aware that their design/creations are intellectual properties (IP) that have monetary value. Such unique UX designs can be patented and is the reason why corporates acquires companies (like Google bought Nest and Motorola for their IP), as well as why investors decide to invest in a Startup that owns design/tech patents.

 

Swipe to Patent: Design Patents in the Age of User Interface:

https://techcrunch.com/2015/08/03/swipe-to-patent-design-patents-in-the-age-of-user-interfaces/

 


This talk is to make aware UX Designers their role in creating patent value as well as educate Startups/Corporations and even IP lawyers of an emerging category of design patents in User Experience/User Interface (UX/UI).

For the month of November, we at IxDAHK are delighted to have the participation of Gabriela Kennedy, Partner of Mayer Brown JSM and Head of the Asia IP and TMT group in a fireside chat about the changing landscape of technology and how this will affect IP rights for designers/creators and owners of IP. Gabriela is a prominent Tech and IP lawyer in Asia who has been advising many start-ups in the past 20 years including Alibaba when the company had only 18 employees. Gabriela is based in Hong Kong, and has a broad practice which encompasses intellectual property, media, information technology and telecommunications law.

 


Don’t miss this event to learn about the latest in UX/UI intellectual property and how Blockchain will affect your business and career!

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